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 How much was that last week?  Trial and switching or repertoire buying?  How much display, how much price? Price - Promotion - Productivity For many companies, price and promotional spend productivity is the single most powerful profit lever. Trade investment is one of the biggest single expense categories but often the least understood and therefore not well managed. Most companies acknowledge these facts but don't know how to develop and lock-in the organisational capabilities to optimise price, promotional and business Performance. PromScape's™ customized analytic services and business management solutions have been designed to deliver those capabilities. Questions that may typically
be asked of you:
We believe pricing and promotion optimisation are most effective when viewed as a whole, they are often two sides of the same coin. PromScape™ has been set up with the specific purpose of supporting those who need to get traction with understanding and acting on their pricing and promotion opportunities. As managers we have spent much of our careers tackling these problems in many product categories in different markets. The business problems are very similar, as are the hurdles to overcome to get results. PromScape™ is dedicated to customer success and consider our customers long term partners. The PromScape™ analytical services and web-based applications make price and promotional productivity a reality. If you have a question about pricing or promotions evaluation, contact us and we will give our considered view on how you might raise productivity most effectively. |
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