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Manufacturer - Trade - Sales - Marketing - Consumer Deliverable Outcomes
- Analytic Framework
- Manufacturer: Price Volume Balance.
- Trade: Reset Trade Pricing and Terms, Reset Price and Promotions Plans.
- Sales: Sales Analysis, Price and Promotion Modelling, Price and Promotion Evaluation.
- Marketing: Market Segmentation, Consumer Price Response, Price Positioning, Category Analysis.
- Consumer: Customer and Competitor Conduct.
- Promotion
- Price
- Productivity
Promotion
- The patterns of promotion profitability
- The distribution and store compliance opportunity
- The nature of cross effects including cannibalisation
- Market learning from your local region and overseas and how to use them to advantage
- Increased margin on current promotional investments
- A reduction in promotional investment in a number of product and customer combinations
- A platform to measure promotional profit improvement and opportunities
Price
- A platform to measure and identify pricing opportunities
- Easily accessible repository of information for optimizing price positioning
- A platform to measure and track price improvement and behaviour
- Reset pricing levels
Productivity
- Reduced complexity in promotional evaluation, modelling and planning via the implementation of new promotional mechanics and plans using supporting market and profit facts
- A platform to measure the execution and improvement of pricing and promotional objectives
- Bottom up fact based baseline vs uplifted sales for demand forecasting
- Specialised integrated cohesive platform with ongoing R&D and support
- Diligent outsourced focused analytics enabled by the PromScape FMCG/CPG industry model returning higher outputs for time invested
- Development of commercial sales argument for market change
- One on one coaching and mentoring
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